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Micah U Buchdahl

Micah U Buchdahl

HTMLawyers, Inc.
  • Legal Malpractice, Entertainment & Sports Law, Business Law
  • Pennsylvania
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Micah Buchdahl is an attorney focused on working with law firms on business development initiatives. He is the only marketing consultant and lawyer to ever chair the American Bar Association’s Law Practice Management Division. Based in Moorestown, New Jersey, he is president of HTMLawyers, Inc., a law marketing company. HTMLawyers has provided marketing services to law firms around the globe—from two attorneys to 3,000+. Micah has presented to nearly every major legal organization in the United States, and been quoted and/or published in periodicals ranging from Sports Illustrated and The New York Times to the National Law Journal and The American Lawyer. An accomplished author and journalist, Micah continues to regularly contribute to a wide range of publications. He has served as a faculty member of the Pennsylvania Bar Institute (PBI) for more than 10 years. Micah draws his vision and ideas from a unique background. He worked in the Philadelphia Municipal Court as a mediator and arbitrator. He was formerly associate corporate counsel with the Philadelphia Flyers and Spectacor, as well as Director of NBA Photos, a marketing division of the National Basketball Association. Micah worked for a legal industry vendor on the development and sales of law marketing products and services. His knowledge of legal ethics pertaining to law marketing and advertising has led to hundreds of law firm and association speaking engagements on the subject. Micah is recognized nationally as a leading voice in legal marketing ethics issues. Prior to law school, Micah worked in marketing and public relations functions within the National Hockey League and Major Indoor Soccer League. He also served as a journalist for The Baltimore Sun. Micah attended Temple University both as an undergraduate (B.A., journalism, magna cum laude) and later for Law School (J.D., class president). He is admitted to the Pennsylvania Bar.

Practice Areas
    Legal Malpractice
    Entertainment & Sports Law
    Business Law
    Business Contracts, Business Dissolution, Business Finance, Business Formation, Business Litigation, Franchising, Mergers & Acquisitions, Partnership & Shareholder Disputes
Additional Practice Area
  • Legal Ethics & Professional Responsibility
  • Free Consultation
    Free consultations on law marketing and business development projects only.
Jurisdictions Admitted to Practice
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  • English: Spoken, Written
  • Hebrew: Spoken, Written
Professional Experience
HTMLawyers, Inc.
- Current
Founder of HTMLawyers, a law marketing consulting company. Company is focused on providing attorneys and law firms with business development guidance through a retainer program, project work (i.e. marketing audits, client surveys, strategic planning and development) and programs (i.e. retreats, in-house CLEs, attorney marketing training and development). Provides ethics oversight and compliance in regard to lawyer advertising rules and restrictions.
Legal & Marketing Consulting
Served as the Internet Marketing Attorney for a legal publishing entity, providing marketing guidance to law firms throughout the world. Provided legal guidance for clients in areas that included television contracts and production, licensing and trademark-enforcement issues in sports collectibles, sponsorship, media & public relations for corporate clients and professional sports organizations. General Law Practice, including contract review, alternative dispute resolution, family law, criminal law, landlord/tenant law and corporate legal issues/cases.
Associate Counsel
Philadelphia Flyers / Spectacor
Served as in-house counsel for the CoreStates Center, Spectrum and Philadelphia Flyers. Primarily negotiated agreements for Marketing, Premium Seating and Advertising/Sales. Handled legal issues for every department, including Operations and Events, Merchandising, Ticketing and Group Sales. Generated revenue through sales and marketing projects.
Arbitrator / Mediator / Hearing Master
Philadelphia Municipal Court
Served as a Pennsylvania state-certified arbitrator and mediator. Served as a hearing master in the Court's Domestic Abuse Unit.
Director, NBA Photos
National Basketball Association
Directed NBA's Photography Division, including marketing and sale of still imagery, legal approval of usage, negotiating client and photography contracts, and budgeting. Managerial duties included coordination of photo needs of NBA, NBA Properties, NBA Entertainment and league member teams; oversaw a staff of seven. Handled issues with league licensees, including card companies (i.e. Upper Deck), sportswear (i.e. Nike), corporate sponsors (i.e. Gatorade) and media (i.e. NBC).
Publications Associate
Philadelphia Flyers
Created and wrote feature articles for Flyer Magazine. Researching and editing of material for all team publications. Assisted in game-night operations for media relations department.
The Baltimore Sun
Covered professional sports, including the Washington Capitals throughout the NHL season.
General Manager
New York Express Soccer Team
Directed front office operations for the Major Indoor Soccer League franchise; managed player and television contracts, ticket sales, payroll, travel, merchandise, arena operations and staff.
Assistant Director of Public Relations
Washington Capitals Hockey Club
Temple University Beasley School of Law
Honors: Dean's List
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Temple University
B.A. | Journalism
Honors: Magna Cum Laude
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Professional Associations
American Bar Association
Past Chair, Law Practice Management Division
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American Bar Association
Standing Committee on Continuing Legal Education
- Current
Activities: Currently on three year presidential appointment to SCOCLE following a one year term. Chair of Programming Subcommittee and also serve on Co-Sponsorship Committee
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Pennsylvania Bar Institute
- Current
Activities: Teach advertising and marketing legal ethics course annually.
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Congregation M'kor Shalom
Member, Board of Trustees
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Articles & Publications
Law Practice Today
ABA Law Practice Division
ABA Law Practice Marketing Column
ABA Law Practice Magazine
Monthly Legal Online Marketing Column
Web Marketing Today
Mediation and Arbitration
Philadelphia Municipal Court
Contact & Map
HTM Lawyers, Inc.
7 Murray Rd
Moorestown, NJ 08057
Telephone: (856) 234-4334